How to Start a Casino Review Website: A Player's Blueprint
Thinking about launching your own casino review site? It's a crowded field. But with the right approach, you can build something players actually trust. I've been in this game for years, both playing and writing. Let me show you how to do it right, without the corporate fluff.
Your First Moves: Niche, Platform, and Legal Stuff
Don't just create another generic "best casinos" list. That's a losing bet. You need a sharp focus. Are you targeting high-rollers? Fans of specific slots like Big Bass Bonanza? Or maybe the fast-paced world of new crypto casinos? Pick your lane.
Next, get your house in order. This isn't optional.
- Choose a Platform: WordPress with a solid theme is the industry standard for a reason. It's flexible and you own your content.
- Handle the Legalities: Consult a professional. Understand affiliate marketing regulations in your target countries. Get a clear privacy policy and terms of service. Your credibility depends on this.
- Secure Hosting: Don't cheap out. A slow, crashing site tells players you're not serious.
Building Trust: The Core of Your Content
Anyone can copy a bonus description. Your job is to add real value. Be the expert player in the room.
When reviewing a casino, I tear it apart. I check the License (MGA, UKGC, Curacao?). I test the KYC process. Is it a nightmare? I'll say so. I break down the bonus Wager requirements—not just the number, but what games contribute and if it's even fair. I talk about cashout times. I mention if the live dealer software lags.
Be brutally honest. If a welcome bonus looks good but has a tiny max cashout, call it out. Your readers will thank you. And they'll come back.
Understanding Bonus Terms: A Practical Example
Let's get specific. Translating bonus fine print is your superpower. Here’s a typical breakdown you should provide. It saves players hours of frustration.
| Bonus Type | Wager | Max Cashout | Validity |
|---|---|---|---|
| Welcome Package (1st Deposit) | 40x (Deposit + Bonus) | 5x Bonus Amount | 14 Days |
| Free Spins (No Deposit) | 60x (Winnings) | $100 | 7 Days |
| Weekly Reload | 30x (Bonus) | Unlimited | 3 Days |
See that "Max Cashout" column? It's a game-changer. A 5x cap on a $200 bonus means you can only withdraw $1,000, no matter how much you win. Most sites hide this. You highlight it. That's real work.
Monetization and Growing Your Audience
Let's talk money. Affiliate programs are your primary revenue stream. You recommend a casino, a player signs up and deposits, you earn a commission. Simple. But don't promote everything. Your reputation is your currency.
Start with a few reputable affiliate networks. Build relationships. Be transparent. Some sites use display ads, but they can ruin the user experience. Focus on quality referrals first.
Growth comes from consistency. Write detailed reviews. Explain game RTP and Volatility. Cover payment methods. Be active on relevant forums (without spamming). SEO is a long game. Target questions real players have, not just generic keywords.
The Long Game: Staying Relevant
The iGaming world moves fast. New casinos launch weekly. Regulations shift. Your site can't be static.
You need a routine. I check for license updates every month. I test withdrawal processes quarterly. I update my "top lists" when something better comes along. I play the new games so my guides are current.
It's work. But when a reader emails you saying your review saved them from a scam site, it's worth it. You're not just building a website. You're building a resource. Start with that mindset, and the rest will follow.